FWD empowers people to celebrate living with new platform “FWD Time to Play”

Ho Chi Minh City, 2 April 2024 – FWD Vietnam Life Insurance Company (“FWD”) has launched its new brand platform named “FWD Time to Play”, encouraging people to stop leaving their dreams on pause and to celebrate living by kickstarting their passion today.

“FWD Time to Play” gets its inspiration from the beauty of the two most empowering times of the day: sunrise and sunset. While sunrise offers fresh moments and endless possibilities, sunset is when people are free to chase their dreams. FWD empowers people to pursue their passions and make them happen “today” instead of “someday”.

Ms. Nguyen Kim Mai Thu, FWD Vietnam Chief Human Resources Officer cum Chief Marketing Officer, shared: “Life is full of excitement to those who are willing to follow their dreams. With “FWD Time to Play”, we would like to emphasize that FWD always gets your back so that you and your family take confidence in igniting your enthusiasm and celebrate living every moment in life. This is a strong proof of our commitment to customers as well as how we deliver the vision of changing the way people feel about insurance.”

Featured in 'FWD Time to Play' are artists who share their real-life inspirational stories, including music producer DJ WOKEUP from Vietnam, rapper and actor Heyo from Hong Kong, hip-hop/trap artist Risa from Japan, and singer-composer Zea from the Philippines. Each has excelled uniquely yet shares the same determination and persistence in pursuing their passions.

In Vietnam, WOKEUP is famous for his unique creativity in music production. His enduring love for music, his tenacity to pursue his dreams and his determination to constantly seek improvements best embody the FWD Time to Play spirit. WOKEUP will accompany with FWD in upcoming activities to engage with and inspire the community to celebrate living not just someday, but today.

All information about the platform will continuously be updated for customers at https://www.fwd.com.vn/en/about-us/song-day/.

About FWD Vietnam

FWD Group is a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

FWD Vietnam was established in 2016 and is a member of FWD Group.

For more information, please visit www.fwd.com.vn.

Media inquiries

Mr. Nguyen Ngoc Thuy

Tel: (028) 6256 3688

Email: ngocthuy.nguyen@fwd.com