FWD partnering up with Be Group to distribute insurance through a multi-service platform

FWD Vietnam Life Insurance Company Limited (“FWD Vietnam”) - one of the leading life insurers in technology and customer experience in Vietnam, officially announced the partnership with Be Group Joint Stock Company - the owner and developer of the multi-service platform be.

Through this first-ever partnership between a life insurer and a multi-service platform, FWD and be aim at raising awareness about life insurance, allowing customers to easily access simple, easy-to-understand and easy-to-buy insurance products with just a few clicks. This is compatible with the dynamic lifestyle of the modern Vietnamese.

During the first phase of partnership, be’s customers can be covered by “FWD Big 3” – a 100% online protection specialised in three critical illnesses including cancer at any stage, stroke, and heart attack to the age of 80; they can then be covered by “FWD Lady First” at a later stage.

Diverse insurance solutions combining long-term protection and investment will also be made accessible on be platform and customers can consult FWD's financial advisors whenever needed.

Mr. Dau Tien Dung, Chief Strategy and Digital Commerce Officer of FWD Vietnam, said: “We remain focused on developing our digital commerce channels and continuously expanding our partnerships to bring customers simpler, faster and more convenient insurance experiences. Through the partnership with Be Group, we will provide more customers with access to FWD’s easy-to-understand insurance products to protect themselves and their family's finances. This is also an affirmation of our commitment to changing the way people feel about insurance.”

Ms. Vu Hoang Yen, CEO of Be Group, said: “Be Group aims at becoming a companion to the Vietnamese in their daily life. To grow further, we pioneer in establishing partnership with many corporates to expand our product and service offerings, constantly strengthening our technology ecosystem. The partnership with FWD is an extension to be’s multi-service platform, providing be’s customers with the access to easy-to-understand insurance products which offers a holistic protection for themselves and their family. Be Group is committed to continuously developing unique services and products that meet all the daily needs of customers.”

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About FWD Vietnam

FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world. FWD reached its 10-year anniversary in 2023.

FWD Vietnam was established in 2016 and is a member of FWD Group. FWD is focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

Visit www.fwd.com.vn

About Be Group

Be Group Joint Stock Company is the Vietnamese technology company that owns and develops "be" - a multi-service consumer platform. Ambitious to become the number 1 consumer platform serving all the daily necessities of 20 million Vietnamese customers, Be is currently providing a variety of services, including transportation, goods delivery, food delivery, insurance, telecom services, a leading digital bank (Cake by VPBank) and will constantly develop more and more new products and services.

Since its launch in 2019, the Be platform has reached over 20 million app downloads and is currently processing over 10 million monthly transactions. Customers who use more than two services on the platform make up more than 50% of all users. Currently, Be is the most advanced Vietnamese technology business in the transportation services sector, having expanded its availability to 28 provinces. in 2022, the company held 32% of market share in the ride-hailing sector alone.

Media inquiries

FWD

Mr. Nguyen Ngoc Thuy

Tel: (028) 6256 3688
Email: ngocthuy.nguyen@fwd.com

Be Group

Mr. Nguyen Viet Linh

Email: vietlinh.nguyen@be.com.vn

Website: http://www.be.com.vn