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FWD introduces FWD Online Personal Accident on Lazada and iFWD

23 December 2021 | Ho Chi Minh City
By FWD Vietnam

FWD Vietnam Life Insurance Company Ltd. ("FWD Vietnam") is excited to announce it has launched FWD Online Personal Accident that offers comprehensive protection against various accidental risks from minor to severe, with diverse options on the sum assured and the policy term. The product pays up to 320% of the sum assured and is available to purchase from as low as VND 21,000 on Lazada and iFWD.

In addition to the flexibility to choose the sum assured from VND 10 million to 500 million, and the policy term from 30 to 360 days; customers can also choose between two different plans with varying benefits and coverage:

  • Standard Plan: protects against the most basic and important accidental risks such as hospitalisation, hospitalisation with surgery, total and permanent disability, and death.
  • Plus Plan: provides add-on protection against major organ injuries, bone fractures, burn, and coma in addition to the benefits offered through the Standard Plan.

FWD Online Personal Accident is a pioneer in the online insurance industry as it also covers major organ injuries and coma.

Nguyen Phuong Anh, FWD Vietnam Chief of Business Development and Marketing said: "With affordable premiums and simple purchase on e-commerce platforms, this product makes insurance more accessible including for customers with low-income. We believe FWD Online Personal Accident not only diversifies our online product portfolio but also affirms our position as a pioneer in using innovative technology to achieve our vision of changing the way people feel about insurance."

Designed for customers from 18 to 60 years old, FWD Online Personal Accident can be bought in under a few minutes on average, with easy and 100% online steps without the need for a health check.


About FWD

FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world. Established in 2013, FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

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About FWD Vietnam

FWD Vietnam was established in 2016 and is a member of FWD Group, a leading Asian-pan life insurer. With the priority strategy on digital development, FWD Vietnam is a differentiated insurance company, with a solid foundation based on its strengths: breakthrough products; high-quality distribution channels; digitised business processes and differentiated branding strategies. FWD Vietnam is consistently recognised as one of the fastest-growing life insurance companies in the market.

For more information please visit


Media inquiries

Mr. Nguyen Ngoc Thuy

Tel: (028) 6256 3688



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