FWD wins Marketing Initiative of the Year at Insurance Asia Awards

FWD becomes first ever Vietnamese life insurer to win in the category

Ho Chi Minh City, 12 July 2018 - FWD Vietnam Life Insurance Company Ltd. (“FWD”) won Marketing Initiative of the Year at the annual Insurance Asia Awards 2018 for its outstanding marketing strategy and campaigns this past year. This is the first time a local life insurance company has received this award.

The Insurance Asia Awards are hosted by Insurance Asia magazine to recognize the most outstanding campaigns and strategies of insurance companies in Asia. More than 100 senior executives from 30 insurance companies and 15 countries attended the awards ceremony.

Vuong My Phung, FWD's Chief Marketing Officer, said: "We’re thrilled to receive this prestigious award and it is another validation of our vision to change the way people feel about insurance. Through our tagline Get ready to live, FWD has built up a new, innovative, and different image of life insurance in Vietnam, offering protection but in a positive and proactive way."

FWD has been making headlines with its highly visible marketing campaigns since its launch in Vietnam including eye-catching advertising featured on Grab & Uber cars, its hit introductory song "Sống đầy từ hôm nay", and its innovative cancer care product which was the first life insurance product to be distributed on e-commerce website Tiki.vn.


About FWD Group

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, and Japan, offering life and medical insurance, general insurance and employee benefits across a number of its markets.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business of investment group Pacific Century Group.

For more information please visit www.fwd.com


For further information or enquiries regarding the above notification, please contact: 

Mr. Nguyễn Ngọc Thụy

Phone: 028.62563688        

Email: ngocthuy.nguyen@fwd.com