Assistant Manager, Product Management

Location: HCMC

At FWD, we are Everyday Trailblazer!

  • [Challenger] - throw out the rule book and use our passion and ideas instead
  • [Collaborator] -  propose for different perspectives and collaborate those difference
  • [Champion] - treat others with fairness, respect and add value to lives of other people
  • [Performer] - have passion for thinking ahead and put ideas into action

Introduction / Job summary

The Assistant Manager, Product Proposition Design will:
  • Assist in implementing researches for consumers’ needs, building relevant customer-led propositions that meet the needs of consumers and sales force of multiple distribution channels and ensure the competitiveness of FWD Vietnam propositions in the market;
  • Need to have a consumer centric mind-set;
  • Be an independent leader in driving product development initiatives across the organization;
  • Be an innovative and creative thinking person;
  • Most importantly have a passion to be different and to “change the way people feel about insurance.

The Job

  • Assist with developing and maintaining the propositions mapping covering different propositions for different customer segments and channels.
  • Implement customer/market researches and distribution surveys to validate proposition concepts and corporate research projects such as customer segmentation.
  • Build propositions in light of adequate consumer insights/research findings (including developing clear customer journey for each proposition), ensuring the propositions are unique and relevant for customers, distribution channels.
  • Strengthen product marketability and relevancy through positioning/packaging, product customization for channels, product promotions etc.
  • Represent Product Propositions team to work with and address product multiple requests from channels and partners.
  •  Work with Marketing to formulate effective above-the-line product communication campaigns.
  • Develop product mkt collaterals and support driving launching campaigns, training to trainers.
  • In charge of Product Market Intelligence and regular update of market product campaigns and product trends.
  • Conduct post-launching product reviews to find out areas that need to be improved and take corrective actions accordingly.
  • Other tasks as assigned by line manager.

If you are ready to blaze a trail, why don’t you “Apply Now” to join us on our exciting journey?
*Please note that only shortlisted candidates will be contacted.