Manager,Marketing (Brand)

Location: HCMC

At FWD, we are Everyday Trailblazer!

  • [Challenger] - throw out the rule book and use our passion and ideas instead
  • [Collaborator] -  propose for different perspectives and collaborate those differences 
  • [Champion] - treat others with fairness, respect and add value to lives of other people
  • [Performer] - have passion for thinking ahead and put ideas into actions    

Introduction / Job summary

The Manager, Marketing (Brand) is in charge of

  • Supporting the Director Branding in planning and implementing marketing & brand activities to promote, protect, and differentiate FWD’s in the marketplace and to generate business opportunities.

  • Contribute towards 360 integrated Marketing channels.



The Job

  • Work closely with Director Branding to realize MKT/Brand objectives    
  • Initiate and drive creation and deployment of marketing collaterals including TVC/ iTVCs, other clips, Master Key visual, then adapt into all channels covering emails, online ads, print collateral, direct mail,... to ensure they accurately reflect FWD branding, positioning and key messaging.
  • Ensure all branding plans are effective and align with the Group strategy as well as integrated into future corporate activities
  • Support and ensure the product launches and corporate programs (CSR) are in line with Regional direction & local strategy.
  • Work with and supervise creative teams to develop look & feel of marketing campaigns

The Person

  • Held Senior MKT position in Communication/Advertising industry.
  • Degree level education qualifications
  • Should have level of skill commensurate with a minimum 5 years’ relevant experience in advertising industry. 
  • Experience of handling all Brand-building campaigns

If you are ready to blaze a trail, why don’t you “Apply Now” to join us on our exciting journey?
*Please note that only shortlisted candidates will be contacted.